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SEO-optimizing your website

On this page:

Check for missing SEO information
Where to add SEO information on your website

SEO (Search Engine Optimization) is very important to have in mind when creating and managing a website as it helps drive traffic to your website from various search engines like fx. Google, Bing etc. This article provides an overview of important SEO features within the Designer and offers general advice on how to SEO-optimize your website.

Check for missing SEO information

Using the Designer's built-in SEO checker (available with Studio), you can quickly gain an overview of SEO-related fields you have filled in across your entire website. The SEO checker calculates an overall SEO score and lists the exact places on your website where SEO data is missing in order to help you take action.

Where to add SEO information on your website

Add SEO data in the places listed below to gain the best chances of getting found by visitors.

On all your pages

In the Page settings menu on all your pages, make sure to fill in the three dedicated SEO fields: page title, page keywords, and page description. Keep your page description to a maximum of 160 characters as many search engines truncate texts any longer than that.

In your text paragraphs

Make sure that you have one H1 tag on each of your pages on the most important heading on the respective page. You add an H1 tag using the Text Editor.

On your images

Image alt text (alternative text) should be added to all images included on your website to help search engines and assistive technologies "read" them better.

You can add alt texts through the following modules and features:

Image module
Image list module
Gallery module

There are different ways of adding alt text on images in the Designer depending on where on your website they are used. You always have the option of adding alt text on images in the File Manager. When doing so, the alt text will be included every time the image is used on your website.

For images used in modules such as Image and Image list, you have the possibility to add the alt text directly in the module. For images used in the Gallery module, you can either add alt text to gallery images in Global Data > Gallery or in the File Manager.

Set up 301 redirects

A 301 redirect is a permanent redirect from one URL to another. You can easily manage all your 301 redirects from within the Designer to make sure that none of your links are broken as broken links negatively impact your SEO score.

Updated on: 20/09/2023

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