Adding a dynamic attribute such as a recipient name to a Studio message with Merge Tags

Step by Step by Guide

In Studio you can add dynamic attributes such as a recipients name to a message using Merge Tags in Studio. Here is how

  • Go to a text area in you Studio message where you want to add e.g. a recipient name
  • Once the curser is placed where you want the information select "Merge Tags" in the menu which has popped up for the text area
  • Once you have clicked on "Merge Tags" you will find a set of attributes that you can add to your message here such a recipient first name, full name or even an unsubscribe link
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